3 Powerful Ways to Future-proof Marketing Strategy and Stay Ahead of the Game
Published: February 20, 2023
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3 Powerful Ways to Future-proof Marketing Strategy and Stay Ahead of the Game

Stay ahead of the game with a future-proof marketing strategy. Our blog offers 3 powerful ways to future-proof your marketing, optimize your digital presence, and leverage emerging technologies. Learn how to adapt to changing marketing trends, drive customer engagement, build brand awareness, and stay competitive with strategic planning and digital transformation. Get ahead of tomorrow’s marketing landscape and drive business growth with our future-proof approach. 

Proper planning is crucial for the successful execution of any project, event, or milestone. However, it can be challenging to prepare for the future when the digital marketing landscape is constantly evolving and it’s difficult to predict what changes may occur in the next decade.

It would be futile to provide specific strategies for technologies that don’t currently exist. So, what can you do to adapt to the future of digital marketing now?

Achieving a 20/20 perspective is essential, and once you have it, there are various ways to put it into practice.

Be beta than the rest

Being among the first to gain access to new software can give you an edge over your competitors. Participating in beta programs allows you to familiarize yourself with the software’s capabilities and develop strategies before it becomes widely available, putting you ahead of the industry’s trends.

Participating in beta programs offered by major platforms such as Google, YouTube and Facebook can have a significant impact on your marketing efforts. While there may be some bugs and glitches to work through, beta programs often perform well right from the start, and your feedback can help further improve the software.

To gain access, you can research what’s available and sign up to participate. In some cases, such as Google, you may need to be a selected Premier Partner to have early access to betas. If your organization doesn’t have the qualifications to be a Premier Partner, you can still participate by working with an agency that does. For example, our agency leveraged Google beta programs for one of our clients, Loeffler Randal, which contributed to their successful results.

Run internal workshops

Collaboration is key to achieving great results and innovation. This applies not only to external partnerships like GoPro and Red Bull, but also to internal teamwork within a business. By bringing diverse perspectives together, ideas and beliefs can be shaped and challenged, leading to more effective problem-solving and idea generation. To facilitate this, conducting collaborative workshops can be a useful tool for bringing team members together to address problems, find solutions, and identify new opportunities.

How to run a successful workshop

To make a workshop successful, you should:

  • To make the most of a collaborative workshop, it’s important to have a clear focus and a well-defined end goal.
  •  Additionally, it’s essential to carefully manage the number of participants, to find a balance between having enough voices heard and giving everyone an opportunity to speak.
  • Setting the appropriate tone is also crucial, and can be accomplished by choosing the right location, facilitator, and introduction.
  • Proper planning and time management are also important, and it’s a good idea to include a break if the workshop is going to be longer than an hour.
  • A skilled facilitator can help ensure that the workshop runs smoothly and the outcomes are recorded effectively.

Read about upcoming technological advances

Staying up to date on emerging technologies before they become widely adopted can be beneficial for staying ahead of the curve in your industry. The sources that provide this type of information, such as specialized newsletters, blogs and trade journals, can be particularly valuable for two reasons:

  • Advance knowledge of upcoming technological developments can allow for early adoption and integration into digital marketing strategies. This can give businesses a competitive edge by being among the first to utilize new technologies.
  • However, relying on traditional industry news sources that report on new technology just before or at launch may not provide enough lead time to effectively implement it into marketing efforts and capitalize on its potential as a differentiator.

Whilst adapting and changing to grow with the future’s marketing landscape can seem jarring, we believe you can do it. If you want to learn more about topics like these check out our  other blogs.

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